Writing for the Clean Beauty Niche
For those clean beauty founders and digital marketers out there, here's your guide to writing for the clean beauty niche.
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From the brain of the Cruelty-Free Copywriter
Discover SEO-friendly content about industry trends, tips, and my favorite brands.
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6 min read
7 Must-Have Copy Assets for a Successful Launch
Launching a new vegan or cruelty-free product? Here's your copy checklist to make it a smashing success.
5 min read
Vegan, Plant-based or Cruelty-Free? Which Word Should I Use?
Not sure which term will resonate with your customers? Here's a vegan digital marketer's take on the topic.
11 min read
Everything You Need to Know About SEO
If SEO feels scary and confusing, try this simple 5-step process for making SEO easy and breezy.
4 min read
“Clean Beauty” Ingredients That Just Might Scare You
Are all "clean beauty" ingredients safe for human health, the environment, and animals? Here are 6 ingredients that just might scare you!
5 min read
The A-maize-ing Corn Leather
How did corn on the cob become a clutch? Discover how corn leather is taking the fashion world by storm.
3 min read
All About Cactus Leather
Curious how prickly pear becomes a high-end purse? Explore the wonders of cactus leather.
5 min read
The Rise of Plant-Based Meat
Have you ever wondered how the plant-based meat movement developed? Here the over 2,000 year history and 6 meat-free alternatives to try.
4 min read
5 Vegan and Recycled Shoe Brands to Watch
Did you know some 300 million pairs of shoes are thrown into the landfill in the USA every year? And of those millions of pairs of shoes...
4 min read
9 Woman-Owned Clean Beauty Brands to Watch
9 must-try woman-owned cruelty-free beauty brands. Mented Cosmetics, Earth Harbor, Butter and Lye, Ornami Skincare, and more.
6 min read
Writing for the Yoga Niche
Need to write copy for a yoga studio or accessories brand? Use these helpful tips!
3 min read
Apple is the New Leather
How apple leather is taking over the fashion industry and why it's the cruelty-free material of the future.
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